Four rules behind every score and every profile on ClinicReviews.com.au. No paid rankings. No invented reviews. No black-box maths.
Applied to every clinic on the platform, regardless of plan or price paid.
Trust Scores are never for sale. Paid plans buy visibility — the right to appear on category and city pages, priority placement within a tier — and that's the whole product. Nothing a clinic pays changes a score by a single decimal.
Every clinic that appears has been verified — business registration, an active address, contact information that matches public records. Patient-invited reviews come from real appointments, sent through the clinic's own booking system. No anonymous Google noise dressed up as a review.
Every Trust Score is broken down on the clinic's profile — review volume, review recency, profile completeness, verification status. You can see exactly which components pulled the score up or down. No black-box ranking algorithm.
A Trust Score combines three signals — verified patient invites, public review aggregation, and clinic profile completeness — so a clinic with hundreds of Google reviews and no patient invites is weighted differently to one with both. Single-source bias gets dampened.
The four inputs that go in, and the rule about what doesn't.
How many verified review signals the profile has. Higher volume tightens the confidence interval; very low volume keeps the score conservative.
How recent those reviews are. A wave of strong reviews two years ago counts for less than steady recent feedback.
Whether services, hours, locations, gallery and credentials are filled in. Complete information improves the score because it removes ambiguity for the people deciding.
Whether the business is verified, whether contact details match public records, whether reviews are coming from the clinic's own appointment invites or only scraped from Google.
The lines that don't move, even when a clinic asks.
A clinic on the most expensive plan is not allowed to outrank a clinic on Starter in a Trust Score comparison. Placement on category and city pages can be paid; the underlying score cannot.
No editorial team member writes a review as if they were a patient. No AI-generated quotes. Patient-invited reviews come from real appointments; aggregated review signals come from public sources we can cite.
If a review breaches our acceptable-use policy (impersonation, defamation, irrelevant content) it's removed regardless of what the clinic pays. Otherwise it stays — and the clinic can publicly respond.
How the standard applies to your profile, and what a paid plan changes — and doesn't.